One session (1h) // Kinesiology supported core belief programming with a non-invasive, drug-free, long-lasting, fast and effective optimisation. Remove any self-sabotage patterns hidden within your subconscious mind.


Three sessions (1h) // Kinesiology supported core belief programming with a non-invasive, drug-free, long-lasting, fast and effective optimisation. Remove any self-sabotage patterns hidden within your subconscious mind.


Nine sessions (1h) // Kinesiology supported core belief programming with a non-invasive, drug-free, long-lasting, fast and effective optimisation. Remove any self-sabotage patterns hidden within your subconscious mind.

Drug Free
Seaside Freedom® Optimisation

Get ready to change

Seaside Freedom® is a ‘living practice’ Wellness Centre specialised on PSYCH-K® optimisation.
Our facilitators contribute to an effective transformation of any inadequate and obsolete patterns,
conditions and behaviours, using functional methods to accommodate the changes of those
beliefs at the subconscious level of the mind.

Our work reflects the latest researches on neuroscience with applicable elements
of neuroplasticity, epigenetics, quantum science and biofield work; while communicating
with your inner-self through empirical kinesiologic activities.

Seaside Freedom® Optimisations


PSYCH-K® was originated in 1988 by Rob Williams, a Psychotherapist, Philosopher and  Counselling academic from the University of Colorado, USA; which during his professional experience, understood the need for an energetic outlook supporting counselling to a higher progression of recovery and growth. After years of research, the body of work leading to PSYCH-K® developed.

Currently, Rob Williams is the  Director of the PSYCH-K® Centre International, a public speaker and an international writer; his work assisted during decades with the propagation of an effective and simple system of subconscious transformation, available today with Seaside Freedom®.

Rob Williams
PSYCH-K® Originator

PSYCH-K® is a core belief optimisation developed to support the implementation of a ‘new truth’ into your subconscious mind which is responsible for 95% of your cognitive processes. This simple, effective, enduring and effective method assists with the communication within the concealed part of your brain, accountable for your long-term belief system that supports critical decisions.

During our lifetime, these set of established ‘understandings’, help us to form crucial resolutions, guiding us through the formation of a new reality in our lives. From the way we feel about ourselves, our capacity to relate to others -emotionally, socially and professionally- and how we experience cultures, ideas, opinions and environment are all processed via the pre-existing filters from our early (and sometimes pre-birth), childhood.

The internal filters of our unconscious mind // are formed through numerous mechanisms directly and indirectly ‘downloaded’ within us by our unique nature and personalised nurture. Beliefs, attitudes and values are drawn from our past experiences stored in the subconscious mind, below the level of conscious awareness. It is these subconscious beliefs that form the perceptual filters through which we respond to life’s challenges

These updates are essential // because it defines who you are becoming, understanding this precise nature is one of your greatest assets; for example, enduring a journey with the wrong map may not endanger you altogether, but it would certainly make your experience less enjoyable if compared with the ability to know the time, distance and terrain; A similar experience would be to embark a new challenge in life with the wrong map; Perhaps, it won’t be a bad experience or certainly could.

Wrong choices associating? A bad patch of relationships? Poor performances? Unhealthy habits debilitating your health and life overall? If you only knew that it could be avoided by updating your perceptions and eliminating damaging patterns in your life, wouldn’t you?

Your ability to recognise the closest image of the real you // is an advantage when you are required to perform. Self-esteem defines what you think to be and helps to create a new reality around your self-importance. To know the difference and understand that you can control these changes by updating your set of inner-beliefs is an essential mastery that everyone should take the opportunity.

A positive view of yourself will consequently guide you through an amplified and rewarding experience of the world which may include a better judgement, tranquillity and a robust choice-making approach when the time for decisions arise.

You are in control // when we use kinesiology/muscle testing to identify imbalances in the body biochemical and energetic structure, we learn through PSYCH-K®, something about body’s priorities and the possible causes of any limiting beliefs hidden inside your subconscious mind. During this active process, you are in control of the feelings and emotions presented which may include situations that may trigger an involuntary response towards an unwanted behaviour.

Low Impact facilitation // Is possible. PSYCH-K® principles don’t require you to disclose any traumatic experiences during the optimisation; This is possible because we support the neutralisation of unwanted patterns hidden inside your mind, which consequently transforms any residues of poor behaviour, performance, psychological pains and conditions affecting you.

Achieving a ‘whole-brain’ state // is a rewarding opportunity according to numerous years of neuro-research and PSYCH-K® effective practices, accessing balanced identification from both hemispheres of your brain, reducing the resistance of neural-change and the increase of healthy mental transformation.

Seaside Freedom® approach // to these principles are well guided and calm. As specialists within the integrative health industry, we are prepared to support your guidance through mental transformations, ‘code red’ situations and together, achieve a safe place of stability and comfort.

The benefits of Seaside Freedom® PSYCH-K® optimisations // include the release of unwanted patterns, behaviours and conditions from your mind that directly impacts your body, health, relationship, performance and life. This ‘inner-beauty’ state recommended for a healthy wellbeing experience, and we provide services and packages to all the needs and aspects of your life that require mental transformation.

PSYCH-K® is effective for // anxieties / distress / stress / fears & phobias / traumas / grief & loss / addictions / psychological allergies / assertive action / clarity and problem solving / relationship improvement / self-development and inner-growth / equilibrium / support for a balanced health / better sleep patterns / confidence / creativity / prosperity / positive values / anger / frustation and others.

Integrated Health Disclaimer // Our services and optimisations including PSYCH-K®, CORESTRONG®, MOTIVA®, WISEMIND®, PLAY, IGNITE, SPROUT, FiiT®, BLEND, BLEND®ONE, LIVEWIRED® and others; are helpful solutions and resources created to support the transmutation of a mental state through a safe facilitation procedure and may offer benefits for many physiological, psychological, and bioenergetic concerns. We are a science-based wellbeing studio supported by the latest academic researches in neuroscience, neuropsychology and neuroplasticity; operating with an energetic approach to mental health conditions* and other life challenges. Our services are not a substitute for medical diagnosis, drug therapy, surgery, radiation, or other conventional medical interventions or mental health assistance. Medical exams and diagnostic evaluations by your physician or other mental health professionals are an essential aspect of wellbeing.
* traumas / anxieties / panic attacks / stresses / distresses / fears & phobias / depression / bipolar / eating issues / schizophrenia / substance abuse & addiction / emotional & mood / et al.

Great writers of our time



“I was exhilarated by the new realization that I could change the character of my life by changing my beliefs. I was instantly energized because I realized that there was a science-based path that would take me from my job as a perennial “victim” to my new position as “co-creator” of my destiny.
― Dr Bruce H. Lipton PhD.


This research reminds us that we hold many of the levers of healing in our own hands. It makes us aware that it is not doctors, hospitals, acupuncturists, homeopaths, chiropractors, energy workers, or other health professionals who determine our sickness and health. They can tilt the balance, but not nearly as much as we can. Each of us, as individuals, creates a big chunk of our emotional and mental environment, thereby turning genes on and off in our cells. This opens up vast and exciting potential.
― Dr Dawson Church, PhD.


This concept is central to understanding what distinguishes the Arrowsmith approach: cognitive exercises do not teach content or skill in, say, mathematics; the aim is to forge new neural pathways in the brain so that later, when math is taught, number concepts actually make sense.
― Barbara Arrowsmith-Young


Your thoughts and feelings come from your past memories. If you think and feel a certain way, you begin to create an attitude. An attitude is a cycle of short-term thoughts and feelings experienced over and over again. Attitudes are shortened states of being. If you string a series of attitudes together, you create a belief. Beliefs are more elongated states of being and tend to become subconscious. When you add beliefs together, you create a perception. Your perceptions have everything to do with the choices you make, the behaviors you exhibit, the relationships you chose, and the realities you create.
― Dr Joe Dispenza, PhD.


If you want to lift a hundred pounds, you don't expect to succeed the first time. You start with a lighter weight and work up little by little. You actually fail to lift a hundred pounds, every day, until the day you succeed. But it is in the days when you are exerting yourself that the growth is occurring.
― Dr Norman Doidge, MD.
Seaside Freedom® Privacy Policy

Your Privacy

Seaside Freedom® Privacy Policy Guidelines (PPG), are established to protect you and your privacy, including the information upheld by us while we support your optimisation goal.

Seaside Freedom® takes your privacy and right to information seriously, and we have adopted all the necessary measures to make sure that you, your data and optimisation are safe while under our care. For further information, please read our Privacy Policy Guidelines.

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